About Marketel

Founded in 1997, Marketel is one of the largest advertising agencies in Quebec,
offering integrated services in advertising, promotions, sponsorships, design and media.
It is majority-owned by Quebecers and associated with McCann WorldGroup,
a major international communications network that provides Marketel
with access to world class information and services in 205 cities and 132 countries.

DRAWING A BLANK - FEDERATION OF QUEBEC ALZEIMER SOCIETIES

/whats_happening/06-02-2009

This past Sunday the Federation of Quebec Alzeimer Societies held the Rona Memory Walk. Agency Marketel partnered with radio stations CKOI and CIME to raise awareness of the event with an unexpected advertising approach. As part of the initiative, the radio stations aired a modified version of spokesperson Viviane Audet's Guerre de 3 1/2, with the writer-composer-performer forgetting lyrics to her own song. The radio announcers followed up by informing listeners of the Memory Walk, an innovative break from traditional radio communications.

"Because of our modest means, this idea was truly a gift. It was particularly interesting to see the campaign really focus on our spokesperson, which was a first," states Sandro Di Cori, President of the Federation of Qu?bec Alzeimer Societies. See the work: Non-traditional: Radio stunt Alzheimer

CLIENT: Sandro Di Cori, Federation of Quebec Alzeimer Societies STUDIO: Sonart

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