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Founded in 1997, Marketel is one of the largest advertising agencies in Quebec,
offering integrated services in advertising, promotions, sponsorships, design and media.
It is majority-owned by Quebecers and associated with McCann WorldGroup,
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THE SOLIDARITY FUND QFL BEGINS ITS RRSP CAMPAIGN

/whats_happening/01-22-2010

The Solidarity Fund QFL and Marketel are launching a new campaign for the RRSP season. Beginning this week throughout Quebec, the campaign includes TV and radio spots, OOH and ads on the Web as well as in dailies and weeklies. Continuing to take its inspiration from the theme "driving our economy," the new campaign once again features Quebec businesses that are partners with this important capital development company. The campaign's objectives are twofold: publicize the additional 30% tax savings that a Fund RRSP offers; and demonstrate the success of local businesses that are supported by the contributions of more than a half million Quebecers.

"Using businesses that are well known by Quebecers, we've created a campaign with a fresh approach and at the same time grabbed attention," stated Alain Bourgeois, Creative Director at Marketel. See the work: TV: Van Houtte, Transat, Juste pour rire, Les Canadiens Interactive: Juste pour rire Print: Van Houtte, Transat, Les Canadiens, Juste pour rire

Client: Solidarity Fund QFL - Denis Leclerc, Patrick Schumann, Annie St-Arnaud Direction: Les Canadiens: Thomas Castaing Juste pour rire: Fluorescent Hill Transat and Van Houtte: Hush Studios Production House: Moskito and Hush Studios Original music: Studios Apollo Sound: Sonart

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