When it comes to the Web, last year’s concepts are like, been there, done that.

For projects to work, I conjure up fresh ideas and strategically recommend when and where to use digital platforms and social apps within the context of the overall campaign.
 
I bounce between two worlds: digital communications and social media. One is used to broadcast consistent messages and the other is all about the conversation.
 
Brainstorming sessions are my stomping grounds where my ideas provoke a chain reaction.