When you’re a Jet, you’re a Jet all the way!
Marketel jetted off to Winnipeg’s MTS Centre to see what these revived hockey fans are made of!
Judging by the crowds of people who turned up and the enthusiasm they brought with them, you can tell that Winnipeggers are beyond excited to have a big-league hockey team back in their city! As part of the sponsored promotional hockey evenings across the country, Air Canada and Marketel touched down in Winnipeg to give fans their chance to win highly coveted hockey tickets and enjoy the fun on-site activations at the MTS Centre. Using the same strategy of social media and live activations that we created and used in Toronto (read all about it here!), Marketel summoned Jets fans to meet with Air Canada ambassadors in the location disclosed on the Air Canada Facebook page. These are some serious hockey fans, folks. Fans galore turned up for their chance to win three pairs of tickets to the December 22 game, and team gear! A first-come, first-served strategy couldn’t be used on this rowdy crowd, nor could a cheering contest, so to weed out the diehard hockey lovers from the passers-by, we held a hockey trivia contest on the street to see who really had their facts straight! Three ecstatic winners were given a pair of tickets to see their team thrash the Montreal Canadiens 4–0 (can we say ouch?). The on-site activations were also a huge success, with throngs of eager fans buzzing around the booth and lining up for their green screen photo op and Air Canada/Winnipeg Jets branded lanyards and luggage tags. Winnipeg demonstrated their enthusiasm in a major way, but will Montreal do it bigger and better? Mark your calendars, Habs fans, because our Marketelers and the Air Canada team will be hitting the streets and the Bell Centre on February 15!
Judging by the crowds of people who turned up and the enthusiasm they brought with them, you can tell that Winnipeggers are beyond excited to have a big-league hockey team back in their city! As part of the sponsored promotional hockey evenings across the country, Air Canada and Marketel touched down in Winnipeg to give fans their chance to win highly coveted hockey tickets and enjoy the fun on-site activations at the MTS Centre. Using the same strategy of social media and live activations that we created and used in Toronto (read all about it here!), Marketel summoned Jets fans to meet with Air Canada ambassadors in the location disclosed on the Air Canada Facebook page. These are some serious hockey fans, folks. Fans galore turned up for their chance to win three pairs of tickets to the December 22 game, and team gear! A first-come, first-served strategy couldn’t be used on this rowdy crowd, nor could a cheering contest, so to weed out the diehard hockey lovers from the passers-by, we held a hockey trivia contest on the street to see who really had their facts straight! Three ecstatic winners were given a pair of tickets to see their team thrash the Montreal Canadiens 4–0 (can we say ouch?). The on-site activations were also a huge success, with throngs of eager fans buzzing around the booth and lining up for their green screen photo op and Air Canada/Winnipeg Jets branded lanyards and luggage tags. Winnipeg demonstrated their enthusiasm in a major way, but will Montreal do it bigger and better? Mark your calendars, Habs fans, because our Marketelers and the Air Canada team will be hitting the streets and the Bell Centre on February 15!
