What would you do with 30% more in your pocket?
Marketel has created a powerful yet simple campaign to communicate the benefits of buying RRSPs from the Fonds de solidarité FTQ.
They say you should save your money for a rainy day, but what if you want to enjoy it on a sunny day, or a big day, or to help the everyday? As part of a brand new campaign to promote buying RRSPs from the Fonds de solidarité FTQ, Marketel created three TV ads to illustrate how Quebecers can get 30% more in income tax savings, and examples of what they could do with it. The ads communicate three real life situations: a new family buying a first home, a self-employed individual making the most of their capital, and an array of possibilities of what to do with a larger tax return. The TV campaign launched on January 2 in both English and French and is being aired across Quebec. The campaign, which is the biggest the Fonds has ever done, will soon also feature web and OOH elements. Check out the thought-provoking videos below and ask yourself, what would you do with the extra 30%?
They say you should save your money for a rainy day, but what if you want to enjoy it on a sunny day, or a big day, or to help the everyday? As part of a brand new campaign to promote buying RRSPs from the Fonds de solidarité FTQ, Marketel created three TV ads to illustrate how Quebecers can get 30% more in income tax savings, and examples of what they could do with it. The ads communicate three real life situations: a new family buying a first home, a self-employed individual making the most of their capital, and an array of possibilities of what to do with a larger tax return. The TV campaign launched on January 2 in both English and French and is being aired across Quebec. The campaign, which is the biggest the Fonds has ever done, will soon also feature web and OOH elements. Check out the thought-provoking videos below and ask yourself, what would you do with the extra 30%?
