Truth, simplicity, freedom. What inspires you?
McCann Worldgroup has released a roundup of trends and inspirations to help transform brand communications.
Social trends have great influence on how we connect with and communicate our messages to consumers. With their fingers pressed firmly on the pulse of the ad world, our friends at McCann Worldgroup have pinpointed twelve trends and inspirations that are currently steering brand communications in 2012, and we’re breaking them down two at a time.
Trend 1: Mindful everything. With easy access to so much information and with a constant need for knowledge, consumers no longer just accept the messages they are fed at face value and dig a lot deeper for the truth behind the products they buy. People care about the world they live in and they care about themselves, so honesty, sincerity, and social and environmental consciousness are key. “Marketel produced a playful website for Air Canada’s LeaveLess initiative, focused on measures for a greener world. The site acts as a tool for consumers to easily understand, in a fun way, the very complex world of airline technicalities and the tremendous efforts Air Canada is undertaking to reduce its carbon footprint to the maximum level possible,” says Maxime Duval, Account Supervisor.
Trend 2: Simple is beautiful. Very often, less is more, and this is especially true now since the trend in communications is simplicity and clarity. McCann says there is much to be said about retro style, nostalgia, and going back to move forward. Break through the noise and clutter to be clear, concise, striking, and look good while doing it. “Let’s be serious. You don’t want to hear me. You don’t know me, and you don’t really care. So if I want to make you understand something, I need to be brief and clear. That’s simplicity. Simplicity starts and ends with one idea but explains the whole concept. It’s the link between what you know and what I want to tell you. We call it a creative connection,” says Art Director Nicolas Leblanc.
Nicolas recently worked on creating this campaign for Liberté yogourt that speaks volumes with sheer, wordless simplicity.
Stay tuned for the next two trends and inspirations from McCann that are influencing brand communications this year.
Social trends have great influence on how we connect with and communicate our messages to consumers. With their fingers pressed firmly on the pulse of the ad world, our friends at McCann Worldgroup have pinpointed twelve trends and inspirations that are currently steering brand communications in 2012, and we’re breaking them down two at a time.
Trend 1: Mindful everything. With easy access to so much information and with a constant need for knowledge, consumers no longer just accept the messages they are fed at face value and dig a lot deeper for the truth behind the products they buy. People care about the world they live in and they care about themselves, so honesty, sincerity, and social and environmental consciousness are key. “Marketel produced a playful website for Air Canada’s LeaveLess initiative, focused on measures for a greener world. The site acts as a tool for consumers to easily understand, in a fun way, the very complex world of airline technicalities and the tremendous efforts Air Canada is undertaking to reduce its carbon footprint to the maximum level possible,” says Maxime Duval, Account Supervisor.
Trend 2: Simple is beautiful. Very often, less is more, and this is especially true now since the trend in communications is simplicity and clarity. McCann says there is much to be said about retro style, nostalgia, and going back to move forward. Break through the noise and clutter to be clear, concise, striking, and look good while doing it. “Let’s be serious. You don’t want to hear me. You don’t know me, and you don’t really care. So if I want to make you understand something, I need to be brief and clear. That’s simplicity. Simplicity starts and ends with one idea but explains the whole concept. It’s the link between what you know and what I want to tell you. We call it a creative connection,” says Art Director Nicolas Leblanc.
Nicolas recently worked on creating this campaign for Liberté yogourt that speaks volumes with sheer, wordless simplicity.
Stay tuned for the next two trends and inspirations from McCann that are influencing brand communications this year.
