Trends come and go, but great style is timeless.

 
Marketel created an elegant new L'Oréal Paris gatefold ad for Hello! Magazine’s annual style icons edition.

No matter what the era, style icons leave a timeless, lasting impression. From the old Hollywood elegance of Audrey Hepburn to present-day beauties like Gwyneth Paltrow and Jennifer Aniston, these women’s chic sense of style appears natural and effortless.

To honour style icons from past to present, Hello! Magazine releases a special annual edition. For this year’s edition, Marketel created a striking gatefold spread for L’Oréal Paris featuring spokesmodel, modern-day style icon and role model Jennifer Lopez wearing Voluminous Millions mascara. No matter what makeup trends come and go, mascara and a great set of lashes never go out of style, making this product a perfect fit for the main feature of this gatefold ad.

The luminous sweep of mascara and the golden packaging communicate the red carpet glamour that is associated with our client’s brand. This special edition features plenty of additional L’Oréal Paris branding and hits newsstands today, April 6.