Marketel’s media team pulled out all the stops to promote a new campaign for Fiat.

When Grand Prix weekend rolls into town, it’s all about making a spectacular impression, so to rev up the Italian automotive brand for the event, Marketel upped the ante and put together a citywide media plan for a new campaign for Fiat. For anyone in Montreal on F1 weekend, it was next to impossible to spend an entire day without laying eyes on an element of the campaign. From bus shelter wraps downtown to hopping on one of nine entirely wrapped metro trains to strolling by one of 300 ad columns or billboards to being handed a cover-wrapped copy of the 24 Heures newspaper at a station or by the racetrack, Fiat was undoubtedly a visual part of everyone’s day. The feisty Fiat campaign runs through to the end of July.

Visuals provided by Publicis.