There?s no shame in being a stalker.
Love it or hate it, we are all part of a growing, ever-changing social landscape. After extensive research, McCann Truth Central breaks down 12 truths about social for 2012.
Social media, social networking, social gaming, social experiences, social this, social that! None of this is unfamiliar to us, and if it is, where exactly have you been hiding? Over the past year, McCann Truth Central has been researching all things social in a study conducted in 19 countries, with over 30 focus groups and over 12,000 online interviews. To sum it all up, McCann boils it all down to 12 truths about social for 2012!
The first truth is that the nature of what’s public or private has fundamentally changed. With the massive onslaught of social networking and sharing comes the increased divulgence of personal information. How many times have we read someone’s status and thought to ourselves, “Whoa, too much information”? But how much is too much? On the opposite end of the scale, those who refuse to participate in social networking are often considered antisocial, nonconformist, and as refusing to participate in, well, everyday life. Inevitably, more technology means more sharing.
The second truth may sound like a joke, but we all know it’s true. There is no shame in being a stalker! Along with the amount of information we divulge comes new norms about searching. Four in ten people admit to looking at photos of people they barely know (you know you have), while one in four admit to reading a partner’s or friend’s emails or text messages. As unethical as it may sound or actually be, it’s becoming more common, and more accepted. When have you ever started dating someone and not done a little research on Google? Exactly.
The third truth is that we are all spending more time monitoring and managing our online brand. With increased public exposure, it’s become more important to manage your online identity. But for some, it can be hard to find a balance between their personal and professional identities, which leads to the question, How can brands know which version of their customers they are actually interacting with online?
Stay tuned in the coming days for more undeniable social truths from McCann.
Social media, social networking, social gaming, social experiences, social this, social that! None of this is unfamiliar to us, and if it is, where exactly have you been hiding? Over the past year, McCann Truth Central has been researching all things social in a study conducted in 19 countries, with over 30 focus groups and over 12,000 online interviews. To sum it all up, McCann boils it all down to 12 truths about social for 2012!
The first truth is that the nature of what’s public or private has fundamentally changed. With the massive onslaught of social networking and sharing comes the increased divulgence of personal information. How many times have we read someone’s status and thought to ourselves, “Whoa, too much information”? But how much is too much? On the opposite end of the scale, those who refuse to participate in social networking are often considered antisocial, nonconformist, and as refusing to participate in, well, everyday life. Inevitably, more technology means more sharing.
The second truth may sound like a joke, but we all know it’s true. There is no shame in being a stalker! Along with the amount of information we divulge comes new norms about searching. Four in ten people admit to looking at photos of people they barely know (you know you have), while one in four admit to reading a partner’s or friend’s emails or text messages. As unethical as it may sound or actually be, it’s becoming more common, and more accepted. When have you ever started dating someone and not done a little research on Google? Exactly.
The third truth is that we are all spending more time monitoring and managing our online brand. With increased public exposure, it’s become more important to manage your online identity. But for some, it can be hard to find a balance between their personal and professional identities, which leads to the question, How can brands know which version of their customers they are actually interacting with online?
Stay tuned in the coming days for more undeniable social truths from McCann.
