The good, the bad, the ugly, the cringe-worthy, and the hilarious.
Marketel’s media strategists teamed up with popular Radio-Canada TV show, Les Enfants de la télé, to showcase our client, Chrysler through strategic and comedic sponsorship.
Looking back at our past always brings up some pretty hilarious memories, especially for television personalities whose careers have been documented for years. As a sponsorship tactic for our client, Chrysler, Marketel created content integration that will air throughout the entire season of the number one show in Quebec, Les enfants de la télé. The show, which is hosted by TV personalities Véronique Cloutier and Antoine Bertrand, takes French showbiz personalities on a trip down memory lane by revealing archived footage of their finest and funniest moments, as a live memoir of their lives. The Chrysler content integration will be featured on the show all season long. Check out the video clip below and tune into Les enfants de la télé every Wednesday at 8pm on Radio-Canada!
Looking back at our past always brings up some pretty hilarious memories, especially for television personalities whose careers have been documented for years. As a sponsorship tactic for our client, Chrysler, Marketel created content integration that will air throughout the entire season of the number one show in Quebec, Les enfants de la télé. The show, which is hosted by TV personalities Véronique Cloutier and Antoine Bertrand, takes French showbiz personalities on a trip down memory lane by revealing archived footage of their finest and funniest moments, as a live memoir of their lives. The Chrysler content integration will be featured on the show all season long. Check out the video clip below and tune into Les enfants de la télé every Wednesday at 8pm on Radio-Canada!
