Marketel’s Media Strategist Luis Areas weighs in on the relationship between advertisers and the future of media with InfoPresse.

Any good relationship requires work, synergy, compromise, and mutual understanding. Whether a human relationship, or a business one, the rules of the game are very similar. More than ever before, agencies need to work in partnership with the media, says Luis Areas, Media Strategist at Marketel. During a recent interview with InfoPresse, Luis gave his two cents on how and why the two need to work together in developing unique concepts that will reach consumers across multiple platforms, rather than trying to cut corners, replace each other, or “act like an old couple who needs to reinvent itself.” A relationship counsellor he is not, but a smart Media Strategist he is! Want to hear what else he has to say about his idea, solutions, and what makes the Quebec market unique? Click here to read the full article.