Reaching a mobile audience is increasingly becoming a lucrative opportunity for marketers and advertisers.

In our ever-developing industry, fresh creativity and cool technologies go together like warm bread and chilled butter. So with smartphones and tablets dominating the technology market, access to information on the go is virtually infinite, meaning that the opportunity to connect and engage with consumers via mobile platforms is golden. Our agency is already exploring, experimenting and executing mobile-integrated strategies for our clients, so in order to validate our positioning and discuss the topic further, Marketel invited Eric Morris, Head of Mobile Advertising at Google Canada, to speak about mobile trends in Canada, discuss case studies on mobile adoption and provide an overview of mobile search.

His presentation, held this past Wednesday, was the first in a series of monthly digital summits to discuss the latest and greatest digital trends affecting the marketing and advertising industry, as well as opportunities and ideas for agencies and business to communicate, connect and interact with their audience. “The growth and changes in technology present exciting new possibilities for businesses to communicate, so it’s crucial that we exchange the latest trends with our clients and discuss how they can impact their business,” says Marketel’s Roch Berniquez, Vice-President, Digital Platforms, who conceptualized and hosted the event. This first summit was shared with a full house of clients and associates who all took with them valuable insights into how they can stay ahead of the digital curve.