As part of Rogers’ sponsorship of the new TV show District V, Marketel has teamed up with the Rogers Squad to create some comical, promotional buzz online.

In a brand new V network TV show called District V, Quebec personality Herby Moreau gets up-close and personal with celebrities in this magazine-style show that is sponsored by our client Rogers. Online, Marketel has enlisted the help of the Rogers Squad to do some interviewing of our own… in the shower! While trying to channel the journalistic prowess of Herby and his team of young reporters, the Squad members take a more candid approach while attending star-studded events by interviewing celebrities behind a mobile shower curtain. The questions are out of left field (such as asking what they like to sing in the shower!) and the answers are spontaneous, resulting in some very funny videos that are housed on a special Facebook tab called Sous la douche avec Rogers.

As part of the Rogers sponsorship campaign, Marketel also created a series of online banners, TV bumpers, opening billboards, and opening and closing credit clips on the show.

Check out the hilarious weekly videos on the Rogers FR Facebook page and check out District V, presented by Rogers, Thursdays at 7:30 p.m. on V Télé!