Marketel fashioned a new creative concept for L'Oréal Paris’ glossy red carpet gatefold spread in Hello! Magazine.

Every year, one of the most talked about highlights of the Golden Globes® is undoubtedly the style, from the best dressed to the “what was she thinking?”. While not every woman can realistically recreate the fashions, they can duplicate the makeup looks with a little help from our client L'Oréal Paris.

For the latest four-page gatefold spread featured in Hello! Magazine, Marketel decided to switch things up with a new creative concept for the special ad feature. The sleek new layout is designed to communicate the premium quality and luxury feel of L'Oréal Paris’ products while maintaining the focus on one single product.

The new spread was featured in the January 23 edition of Hello! Magazine and features L'Oréal Paris spokesmodel and actress Freida Pinto looking glamorous in Colour Riche lipstick, along with a feature on how to get the look. This new creative concept portrays glamour and sophistication. Check out the gorgeous spread below!