Recognition for creativity, creativity for a cause.

 
Marketel won a prize at the 2012 Créa Awards for an unforgettable interactive campaign for the Alzheimer Society of Canada.

The 7th annual Créa Awards was brimming with over 1,500 industry professionals who came together to honour the best of the best in creative advertising. This year, Marketel was a finalist in five categories and proudly took home a prize in the Interactive category for a public service campaign created for the Alzheimer Society of Canada.

Congratulations to Marketel’s Sébastien Pelletier, Étienne Mérineau and Nicolas LeBlanc who together created the winning campaign that mimics the effects of short-term memory loss in an effort to raise awareness of Alzheimer’s disease.

Check out the thought-provoking demo below.