Not Pinterested? Maybe you should be!
It’s more than just a social space. Brands are moving on in to Pinterest to develop their personalities and get in touch with consumers.
Some new social media platforms come and go like a flash in the pan, but the new big kid on the block, Pinterest, appears to be here to stay. Although Pinterest seemed to materialize and erupt with popularity overnight, it has rapidly taken its spot on the reputable podium next to heavy-hitters like Twitter and Facebook. Heard of it, but not familiar? In a nutshell, Pinterest is a social bookmarking hub for sharing and organizing images. Users can search for images that they find interesting, inspiring, or appealing and pin them to customized pin boards.
In their presentation “Pinterest for Businesses,” 6S Marketing boils down all the need-to-know info. The fact that Pinterest hit 10 million U.S. monthly visitors faster than any other site in history, connects to 9 million Facebook users, and generates more referral traffic to websites than YouTube, Google+ and LinkedIn makes this place a very lucrative one for brands to step into, build awareness, and interact with consumers.
However, brands must play their cards right in order to garner attention, respect, and interest. Pinterest is not a place for shameless commercial self-promotion, but rather for endorsing a lifestyle, running contests, crowdsourcing, and demonstrating and developing a personality that consumers can relate to and connect with.
“Pinterest is where traditional website bookmarking meets scrapbooking. Pinning is the digital version of tearing out or folding the corners of magazine images. For brands, it’s like a social media focus group. It’s not only a great forum for launching a new product and gauging consumer feedback, but it also gives brands the opportunity to get consumers involved and excited,” says Bobby Destounis, Director of Digital Strategy.
Brand managers, social butterflies, and curious cats – it’s time to jump on the Pinterest bandwagon!
Some new social media platforms come and go like a flash in the pan, but the new big kid on the block, Pinterest, appears to be here to stay. Although Pinterest seemed to materialize and erupt with popularity overnight, it has rapidly taken its spot on the reputable podium next to heavy-hitters like Twitter and Facebook. Heard of it, but not familiar? In a nutshell, Pinterest is a social bookmarking hub for sharing and organizing images. Users can search for images that they find interesting, inspiring, or appealing and pin them to customized pin boards.
In their presentation “Pinterest for Businesses,” 6S Marketing boils down all the need-to-know info. The fact that Pinterest hit 10 million U.S. monthly visitors faster than any other site in history, connects to 9 million Facebook users, and generates more referral traffic to websites than YouTube, Google+ and LinkedIn makes this place a very lucrative one for brands to step into, build awareness, and interact with consumers.
However, brands must play their cards right in order to garner attention, respect, and interest. Pinterest is not a place for shameless commercial self-promotion, but rather for endorsing a lifestyle, running contests, crowdsourcing, and demonstrating and developing a personality that consumers can relate to and connect with.
“Pinterest is where traditional website bookmarking meets scrapbooking. Pinning is the digital version of tearing out or folding the corners of magazine images. For brands, it’s like a social media focus group. It’s not only a great forum for launching a new product and gauging consumer feedback, but it also gives brands the opportunity to get consumers involved and excited,” says Bobby Destounis, Director of Digital Strategy.
Brand managers, social butterflies, and curious cats – it’s time to jump on the Pinterest bandwagon!
