Music and travel: a perfect harmony.
Sit back, relax, and enjoy the music in the Air Canada lounge at the brand new Orchestre symphonique de Montréal concert hall.
The Orchestre symphonique de Montréal has been a musical institution in Montreal for over three quarters of a century. This year, they finally opened the doors to their very own exquisite new concert hall, the Maison symphonique de Montréal. Our client, Air Canada, has been a proud sponsor of the OSM for many years, so in celebration of this new musical edifice, Marketel’s tactical and creative teams have created a special sponsorship campaign that includes a branded Air Canada lounge for six concert nights in the Allegro Foyer. The lounge, designed for music lovers to relax and mingle before the concerts, reaches Air Canada’s target clientele by actively participating in their lifestyle in a fun and innovative way, while communicating the airline’s benefits. As another fun feature, Marketel created large colourful banners and enlisted the help of Air Canada crew members to invite OSM fans to enter a contest we themed “Hit some high notes of your own”. The grand prize is two Executive First tickets to any European destination that Air Canada flies. So if music and travel is your thing, get ready to lounge, listen and luxuriate at the OSM concert hall where Air Canada will be on site until the concert series wraps up in March 2012. Enjoy!
The Orchestre symphonique de Montréal has been a musical institution in Montreal for over three quarters of a century. This year, they finally opened the doors to their very own exquisite new concert hall, the Maison symphonique de Montréal. Our client, Air Canada, has been a proud sponsor of the OSM for many years, so in celebration of this new musical edifice, Marketel’s tactical and creative teams have created a special sponsorship campaign that includes a branded Air Canada lounge for six concert nights in the Allegro Foyer. The lounge, designed for music lovers to relax and mingle before the concerts, reaches Air Canada’s target clientele by actively participating in their lifestyle in a fun and innovative way, while communicating the airline’s benefits. As another fun feature, Marketel created large colourful banners and enlisted the help of Air Canada crew members to invite OSM fans to enter a contest we themed “Hit some high notes of your own”. The grand prize is two Executive First tickets to any European destination that Air Canada flies. So if music and travel is your thing, get ready to lounge, listen and luxuriate at the OSM concert hall where Air Canada will be on site until the concert series wraps up in March 2012. Enjoy!
