Maybelline New York’s latest mascara formula is big news for banishing brittle lashes, so Marketel is making sure the message gets out!

Every woman knows that finding the right mascara isn’t always an easy feat. Nobody wants dry, brittle lashes that flake off into unflattering little specs throughout the day, so Maybelline New York’s announcement of a groundbreaking new gel-mousse formula is mega news in eye makeup! To promote Maybelline’s new Mega Plush mascara, Marketel has rolled out a new campaign online, on TV, and in print.

The bright, bold, branded campaign features expandable video banners, page takeovers on MSN, and a variety of ads online as well as social media conversation and a special newsletter to over 100,000 fans. The television commercial is currently on the air across Canada in English and French (see below!) and glossy print ads will be gracing the pages of Chatelaine, Clin d’Oeil, Elle Canada and Quebec, Flare, Loulou and Fashion magazine over the next couple of months. 

So keep your eyes (and lashes!) peeled for this campaign and the fabulous new mascara that’s got beauty buffs talking!