In the eye of the Brandstorm.
L’Oréal Brandstorm 2012 is underway, and Marketel is on board to help show the participating students the ropes.
Each year, the L’Oréal Brandstorm competition recruits students from around the globe to participate in an exciting and enriching marketing competition. Students get the chance to put themselves in the shoes of a marketer and get actively involved in all phases of the process of launching and promoting a product, with highly coveted prizes and jobs up for grabs at the end.
Part of the process is to team up with an advertising agency to work closely with the students in the development of their projects, and this year that agency is Marketel! Sabrina Del Duca, Account Supervisor at Marketel, recently visited the L’Oréal headquarters in Montreal to meet with the three Canadian teams hailing from Montreal’s McGill University and HEC and from Toronto’s York University. As their coach and mentor, her mission was to teach them how to make a creative brief, field any questions they may have, and then coach them through to the end of this leg of the competition.
For the next step, Marketel will welcome the students into the agency to meet with their assigned teams of copywriters and art directors, who will help them create two in-store displays for this year’s focus brand, The Body Shop. The students will then go on to present their creations in front of a panel of judges, who will decide which team moves on to the international finals in Paris later this year.
Marketel is thrilled to be a part of this exciting competition that encourages the development of strategic, tactical, and creative skills. We look forward to working with the students and hope to help them achieve award-winning results!
Each year, the L’Oréal Brandstorm competition recruits students from around the globe to participate in an exciting and enriching marketing competition. Students get the chance to put themselves in the shoes of a marketer and get actively involved in all phases of the process of launching and promoting a product, with highly coveted prizes and jobs up for grabs at the end.
Part of the process is to team up with an advertising agency to work closely with the students in the development of their projects, and this year that agency is Marketel! Sabrina Del Duca, Account Supervisor at Marketel, recently visited the L’Oréal headquarters in Montreal to meet with the three Canadian teams hailing from Montreal’s McGill University and HEC and from Toronto’s York University. As their coach and mentor, her mission was to teach them how to make a creative brief, field any questions they may have, and then coach them through to the end of this leg of the competition.
For the next step, Marketel will welcome the students into the agency to meet with their assigned teams of copywriters and art directors, who will help them create two in-store displays for this year’s focus brand, The Body Shop. The students will then go on to present their creations in front of a panel of judges, who will decide which team moves on to the international finals in Paris later this year.
Marketel is thrilled to be a part of this exciting competition that encourages the development of strategic, tactical, and creative skills. We look forward to working with the students and hope to help them achieve award-winning results!
