Hot or not? Lets show 2012 what we’ve got.
The tech-gurus at the IPG Media Lab released their “Top Five Technology Trends for Advertisers to Watch” from CES 2012.
The seamless interface, de-ownership, and the rise of the Chief Data Officer are three of five key technology trends that the smart folks over at the IPG Media Lab are saying will change the way advertisers approach marketing in 2012. The way in which we interact with our devices, and how they interact with each other is front and centre. Touch-screens and hands-free technologies will continue to rule the roost this year. Although mice and keyboards are by no means dead and gone, IPG shares research revealing that 900 million touch screen devices will ship in 2012, with smartphones being the key hub for video viewing and personal entertainment. The next trend is saying goodbye to data storage, and hello to the cloud! With music and video streaming becoming increasingly accessible and mainstream (think Netflix, Spotify and Grooveshark, for example), users are beginning to ditch digital downloads in favour of this more versatile platform…and as for CDs, what CDs? The third trend is the rise of the Chief Data Officer, also known as the captain of the ship that sails in an ocean of digital data on consumer behaviour. The ability to analyze the information gathered through multimedia, social media and location-based platforms is not just desirable, but essential for having any competitive edge in 2012.
“This is probably the first time brands are playing catch-up to consumers. Consumers have adapted to emerging technologies much faster and have changed their content consumption habits to today’s fast-paced world. Advertisers will need to quickly adapt to this on-demand culture and find creative ways to be present across multiple platforms,” says Bobby Destounis, Social Media and Interactive Director at Marketel.
Check back tomorrow for the rest of IPG’s top 2012 tech trends.??
IPG Media Lab and Marketel are associated with the Interpublic Group of Companies (IPG).
The seamless interface, de-ownership, and the rise of the Chief Data Officer are three of five key technology trends that the smart folks over at the IPG Media Lab are saying will change the way advertisers approach marketing in 2012. The way in which we interact with our devices, and how they interact with each other is front and centre. Touch-screens and hands-free technologies will continue to rule the roost this year. Although mice and keyboards are by no means dead and gone, IPG shares research revealing that 900 million touch screen devices will ship in 2012, with smartphones being the key hub for video viewing and personal entertainment. The next trend is saying goodbye to data storage, and hello to the cloud! With music and video streaming becoming increasingly accessible and mainstream (think Netflix, Spotify and Grooveshark, for example), users are beginning to ditch digital downloads in favour of this more versatile platform…and as for CDs, what CDs? The third trend is the rise of the Chief Data Officer, also known as the captain of the ship that sails in an ocean of digital data on consumer behaviour. The ability to analyze the information gathered through multimedia, social media and location-based platforms is not just desirable, but essential for having any competitive edge in 2012.
“This is probably the first time brands are playing catch-up to consumers. Consumers have adapted to emerging technologies much faster and have changed their content consumption habits to today’s fast-paced world. Advertisers will need to quickly adapt to this on-demand culture and find creative ways to be present across multiple platforms,” says Bobby Destounis, Social Media and Interactive Director at Marketel.
Check back tomorrow for the rest of IPG’s top 2012 tech trends.??
IPG Media Lab and Marketel are associated with the Interpublic Group of Companies (IPG).
