Honouring the bright, the bold, and the brilliant.

 
Quebec’s finest were in attendance for the 2012 Gala Excellence La Presse/Radio-Canada, sponsored by Air Canada.

Each week, La Presse highlights notable Quebecers for their outstanding achievements in their field, whether business, arts, sciences, sports, or otherwise. At the end of the year, all 52 are honoured at the Gala Excellence La Presse/Radio-Canada, with one honouree chosen as personality of the year.

Our client Air Canada is a main sponsor of this prestigious annual event, so Marketel was on hand to help organize their sponsorship initiatives, which included video capsules and a special full-page editorial image, designed in-house. The image, displayed below, appeared in La Presse on Monday, January 23.

In 2003, Marketel’s President and CEO, Jacques Duval, was honoured as one of the personalities of the year for being the first and only Montrealer to ever be elected as Chairman of the Institute of Communication and Advetrtising (ICA). The ICA is a not-for-profit association that has represented Canada’s advertising and communication agencies since 1905, and whose mission is to champion commercial creativity, amplify the industry’s economic impact, and embrace and drive change.

This year’s gala was held on Sunday, January 22, at the Queen Elizabeth Hotel, with the top honour of the year going to the creators of the highly acclaimed equestrian show Cavalia.

Photo: Hugo-Sebastien Aubert, La Presse