Hello out there, want to fly in the air, to hockey night tonight?
Marketel and Air Canada have teamed up to sponsor Canadian hockey with the new Highlights campaign.
As Canadians, we are proud of many things like our beautiful land, our multiculturalism, and most of all, our hockey. As the official transporters and proud sponsor of our Canadian teams, Air Canada and Marketel are excited to launch the Highlights campaign that includes the Pick a Highlight, Live a Highlight contest to give fans a real taste of the action. Over the course of this season, Air Canada will be on-site with promo booths, one arena at a time, to share highlight moments with fans. The campaign kicks off in Toronto on November 30 then continues on across the country for seven different nights. Fans can take green screen shots to appear in a team photo, in the dressing room, going onto the ice, or in other places that they don’t usually have the luxury of going. The fun continues on the Air Canada Facebook page hockey tab where fans can watch action-packed highlight videos from each team then select their favourite, entering them into a contest to win a flight and tickets to see their favourite team play on the road in Canada. Marketel’s communications, tactical and social media teams came together to create this exciting campaign that launches today. To find out when Air Canada will be at an arena near you and to enter to win the fantastic grand prize, visit Air Canada’s Facebook page!
As Canadians, we are proud of many things like our beautiful land, our multiculturalism, and most of all, our hockey. As the official transporters and proud sponsor of our Canadian teams, Air Canada and Marketel are excited to launch the Highlights campaign that includes the Pick a Highlight, Live a Highlight contest to give fans a real taste of the action. Over the course of this season, Air Canada will be on-site with promo booths, one arena at a time, to share highlight moments with fans. The campaign kicks off in Toronto on November 30 then continues on across the country for seven different nights. Fans can take green screen shots to appear in a team photo, in the dressing room, going onto the ice, or in other places that they don’t usually have the luxury of going. The fun continues on the Air Canada Facebook page hockey tab where fans can watch action-packed highlight videos from each team then select their favourite, entering them into a contest to win a flight and tickets to see their favourite team play on the road in Canada. Marketel’s communications, tactical and social media teams came together to create this exciting campaign that launches today. To find out when Air Canada will be at an arena near you and to enter to win the fantastic grand prize, visit Air Canada’s Facebook page!
