Get the most out of your hard-earned money.
To complement the current TV spots, Marketel is unveiling the rest of the latest RRSP campaign for the Fonds.
Bright, bold, and to the point. This multifaceted integrated campaign is the largest the Fonds de solidarité FTQ has ever executed and now encompasses a strategic mix of print, digital, OOH, and broadcast elements that all deliver a powerful message in a simple, concise, and eye-catching package. The thought-provoking messages are designed to encourage Quebecers to save for retirement while considering the favourable tax benefits they can receive.
“Since launching the platform Driving Our Economy two years ago, we’ve emphasized the collective interest offered by the Fonds. This year, we’ve added a new dimension by illustrating the personal benefits of getting back 30% more in income tax savings,” says Alain Bourgeois, Creative Director.
In addition to the TV spots, the campaign now features print ads in newspapers and weeklies, targeted web banners, traditional and digital billboards, and posters in malls, bus shelters and sales offices, as well as video pre-roll clips, countdown reels, and radio spots. The RRSP deadline is fast approaching, so remember, it pays to consider investing with the Fonds!
Bright, bold, and to the point. This multifaceted integrated campaign is the largest the Fonds de solidarité FTQ has ever executed and now encompasses a strategic mix of print, digital, OOH, and broadcast elements that all deliver a powerful message in a simple, concise, and eye-catching package. The thought-provoking messages are designed to encourage Quebecers to save for retirement while considering the favourable tax benefits they can receive.
“Since launching the platform Driving Our Economy two years ago, we’ve emphasized the collective interest offered by the Fonds. This year, we’ve added a new dimension by illustrating the personal benefits of getting back 30% more in income tax savings,” says Alain Bourgeois, Creative Director.
In addition to the TV spots, the campaign now features print ads in newspapers and weeklies, targeted web banners, traditional and digital billboards, and posters in malls, bus shelters and sales offices, as well as video pre-roll clips, countdown reels, and radio spots. The RRSP deadline is fast approaching, so remember, it pays to consider investing with the Fonds!
