Get in touch, get connected, get lucky.
Rogers’ One Number service has arrived, so Marketel cooked up an engaging tutorial video with a fun, social twist!
Rogers recently launched their oh-so-convenient One Number service that lets Rogers Wireless customers send texts, picture messages, and video chat with all their contacts, all from their computer using their mobile phone number. In an effort to explain the service to Rogers’ target market, Marketel came up with a tutorial video that has a fun, engaging, social twist!
The aim of the game is to connect with youth and educate them on the service while speaking their language, so our Marketelers creatively connected to develop a totally share-worthy video for the Rogers FR Facebook page using Facebook Connect. So how does it work? Using the special platform, fans select a friend to share the video with, select a photo of them both, write a short text message, record a video clip with an option to also record a brief voice message, then click send. When the friend views the video, they see all of the added elements integrated into the video for a totally unique, personal touch.
This stage of the One Number campaign also features YouTube mastheads, big box videos, and Facebook ads, all driving people towards the Facebook page and the video. But it doesn’t stop there! Every participant is also entered into a draw to win a fantastic grand prize consisting of a smartphone, a laptop computer, and a tablet! The video and contest launch today and will run until March 29, so head over to the Rogers FR Facebook page and click on the One Number tab to connect today!
Rogers recently launched their oh-so-convenient One Number service that lets Rogers Wireless customers send texts, picture messages, and video chat with all their contacts, all from their computer using their mobile phone number. In an effort to explain the service to Rogers’ target market, Marketel came up with a tutorial video that has a fun, engaging, social twist!
The aim of the game is to connect with youth and educate them on the service while speaking their language, so our Marketelers creatively connected to develop a totally share-worthy video for the Rogers FR Facebook page using Facebook Connect. So how does it work? Using the special platform, fans select a friend to share the video with, select a photo of them both, write a short text message, record a video clip with an option to also record a brief voice message, then click send. When the friend views the video, they see all of the added elements integrated into the video for a totally unique, personal touch.
This stage of the One Number campaign also features YouTube mastheads, big box videos, and Facebook ads, all driving people towards the Facebook page and the video. But it doesn’t stop there! Every participant is also entered into a draw to win a fantastic grand prize consisting of a smartphone, a laptop computer, and a tablet! The video and contest launch today and will run until March 29, so head over to the Rogers FR Facebook page and click on the One Number tab to connect today!
