Fun, trendy, and always down for some great conversation. What’s not to “Like”?
Launched by Marketel and noted by Facebook, Maybelline’s Canadian fan page is 160,000 strong and growing.
The Maybelline Facebook fan page has enjoyed such great success that Facebook selected it for an Advertising Case Study to showcase the elements that make it flourish and thrive. The Maybelline girl is cool, chic, and social media savvy. This is why it was important for us to create an online community for Canadian women to converse, connect, and share. Since being launched in January 2010, the fan page has garnered over 160,000 fans, creating buzz on a daily basis. We realized Maybelline’s objectives to attract fans and keep them engaged by implementing a strong editorial calendar, frequent polls, tips, discussions, teaser campaigns, and fantastic contests and giveaways that include trips to NYC and Miami, as well as offering samples of new products to fans.
Overall, the Maybelline group offers a personal touch to fans of the brand by always encouraging a two-way conversation, and when it comes down to business, the platform acts as a useful focus group for monitoring the effectiveness of strategies. For Marketel and Maybelline, the shared goal is to keep up the positive, stimulating interaction with the valued Canadian consumers who have made our client a top cosmetics brand in Canada.
The Maybelline Facebook fan page has enjoyed such great success that Facebook selected it for an Advertising Case Study to showcase the elements that make it flourish and thrive. The Maybelline girl is cool, chic, and social media savvy. This is why it was important for us to create an online community for Canadian women to converse, connect, and share. Since being launched in January 2010, the fan page has garnered over 160,000 fans, creating buzz on a daily basis. We realized Maybelline’s objectives to attract fans and keep them engaged by implementing a strong editorial calendar, frequent polls, tips, discussions, teaser campaigns, and fantastic contests and giveaways that include trips to NYC and Miami, as well as offering samples of new products to fans.
Overall, the Maybelline group offers a personal touch to fans of the brand by always encouraging a two-way conversation, and when it comes down to business, the platform acts as a useful focus group for monitoring the effectiveness of strategies. For Marketel and Maybelline, the shared goal is to keep up the positive, stimulating interaction with the valued Canadian consumers who have made our client a top cosmetics brand in Canada.
