Marketel was live on the scene at Fashion Week in Toronto, working closely with Maybelline New York to share the hottest trends and looks with the brand’s Canadian fans.

World MasterCard Fashion Week in Toronto this past March was a whirlwind of exquisite clothes and beautiful people. This year, our client Maybelline New York was on site as the official makeup sponsor, armed with the hottest new makeup products, an artillery of brushes, and Grace Lee, Canada’s lead makeup artist for Maybelline New York.

Two Marketelers, Art Director Thembi Lassiter and Account Executive Kim Rousseau, were also on the scene, working live to cover the events and scope out the backstage action, capturing footage and producing content for the Maybelline Facebook page and YouTube channel.

“Going to Fashion Week was a great experience. It was fun to see our project through to the end and also see, in person, what Maybelline means when they say the fashion and beauty industries go hand in hand,” says Thembi.

If you missed out on all the Fashion Week fun, check out the Maybelline Canada YouTube page to see the fabulous videos they produced on the fly!