Flavour of the month, au naturel.
Marketel added an extra creative twist when designing clever reincarnations of Liberté’s yogurt cups.
How do you translate the true essence of flavour without words? By visually tapping into the source, of course. For a recent print campaign that truly captures the slogan “artisan de nature”, Marketel’s creative team decided to have some fun by turning Liberté’s classic yogurt cups into real representations of their flavour. The images depict the decadent, creamy goodness of vanilla, the pure straight-from-the-source flavour of maple, the delicious, aromatic flavour of a freshly brewed coffee in your hand, and clean taste of the no-frills plain variety. Check out the simple, sleek, appetite-whetting campaign images below.
How do you translate the true essence of flavour without words? By visually tapping into the source, of course. For a recent print campaign that truly captures the slogan “artisan de nature”, Marketel’s creative team decided to have some fun by turning Liberté’s classic yogurt cups into real representations of their flavour. The images depict the decadent, creamy goodness of vanilla, the pure straight-from-the-source flavour of maple, the delicious, aromatic flavour of a freshly brewed coffee in your hand, and clean taste of the no-frills plain variety. Check out the simple, sleek, appetite-whetting campaign images below.
