Farewell, frozen fingers. Hello, hot stuff!
Marketel created a vibrant front cover wrap for Chatelaine magazine featuring Essie’s summer 2012 nail polish collection.
The advent of summer sees women everywhere kick their missions to get hot-weather-ready into high gear. The shedding of winter layers involves all kinds of primping and preening, including fresh manicures and pedicures, so to aptly promote Essie’s sizzling new summer nail polish collection, Marketel created a colourful front cover flap for the June edition of Chatelaine magazine featuring bold, bright new shades such as “bikini so teeny,” “cascade cool” and “mojito madness” to name but a few. The placement of this promotional piece goes hand in hand (Essie manicured, of course) with an interview with Stephanie Binette, Brand Director of Essie at L’Oréal Canada. Catch these pieces in the June issue of Chatelaine magazine, on shelves now!
The advent of summer sees women everywhere kick their missions to get hot-weather-ready into high gear. The shedding of winter layers involves all kinds of primping and preening, including fresh manicures and pedicures, so to aptly promote Essie’s sizzling new summer nail polish collection, Marketel created a colourful front cover flap for the June edition of Chatelaine magazine featuring bold, bright new shades such as “bikini so teeny,” “cascade cool” and “mojito madness” to name but a few. The placement of this promotional piece goes hand in hand (Essie manicured, of course) with an interview with Stephanie Binette, Brand Director of Essie at L’Oréal Canada. Catch these pieces in the June issue of Chatelaine magazine, on shelves now!
