Do what you love and say how you feel.
Adding a personal touch and having a voice are great ways for consumers to connect with the brands they love.
Everybody wants a say, and now more than ever, as both consumers and marketers, we are able to have one. Engagement and self-expression are widespread thanks to the multitude of social platforms that enable them. McCann Worldgroup elaborates:
Trend 9: DIY kinetic: More than ever, consumers are more open to getting involved and trying new things. We’ve all heard the buzzword “co-creation” flying around, and that’s exactly what McCann is referring to when talking about the DIY kinetic – letting consumers take part in customization, touchpoint design, and getting in on the whole experience. Who doesn’t love being able to add their personal touch or have their say? “In the Wow the Wall soccer contest that we have developed for Air Canada, we let the fans have full control of customizing their prize package according to their personal tastes. After encouraging them to share a personal message with their favourite team on the Facebook tab wall, they can then pick and choose the elements that together make up their dream prize package, really upping the level of engagement,” says Jason Larocque, Project Manager.
Trend 10: Passion-preneur: Tech-geeks, book clubbers, mommy mavens, and beyond. Passion groups are taking their niches online and getting connected, getting creative, getting inspired, and engaging with passion-preneurs who share the same vision. “The Liberté Facebook page is more than just a forum for the brand to promote its products. It’s a hub for those who are passionate about health, nutrition, fitness, and foodie-ism! The common interests of the fans make for a community that shares similar values and goals pertaining to a healthy lifestyle,” says Audrée Couture, Account Supervisor. As a brand, Liberté is an artisan of dairy products and the epitome of a passion-preneur. Since its debut as a small company based in Montreal, it has expanded to become a national success while staying true to wholesome, natural, nutritious values, and while staying in tune with dedicated fans of the products.
With ten down and two to go, stay tuned for the final trends and inspirations McCann Worldgroup has identified as making waves in this year’s brand communications.
Everybody wants a say, and now more than ever, as both consumers and marketers, we are able to have one. Engagement and self-expression are widespread thanks to the multitude of social platforms that enable them. McCann Worldgroup elaborates:
Trend 9: DIY kinetic: More than ever, consumers are more open to getting involved and trying new things. We’ve all heard the buzzword “co-creation” flying around, and that’s exactly what McCann is referring to when talking about the DIY kinetic – letting consumers take part in customization, touchpoint design, and getting in on the whole experience. Who doesn’t love being able to add their personal touch or have their say? “In the Wow the Wall soccer contest that we have developed for Air Canada, we let the fans have full control of customizing their prize package according to their personal tastes. After encouraging them to share a personal message with their favourite team on the Facebook tab wall, they can then pick and choose the elements that together make up their dream prize package, really upping the level of engagement,” says Jason Larocque, Project Manager.
Trend 10: Passion-preneur: Tech-geeks, book clubbers, mommy mavens, and beyond. Passion groups are taking their niches online and getting connected, getting creative, getting inspired, and engaging with passion-preneurs who share the same vision. “The Liberté Facebook page is more than just a forum for the brand to promote its products. It’s a hub for those who are passionate about health, nutrition, fitness, and foodie-ism! The common interests of the fans make for a community that shares similar values and goals pertaining to a healthy lifestyle,” says Audrée Couture, Account Supervisor. As a brand, Liberté is an artisan of dairy products and the epitome of a passion-preneur. Since its debut as a small company based in Montreal, it has expanded to become a national success while staying true to wholesome, natural, nutritious values, and while staying in tune with dedicated fans of the products.
With ten down and two to go, stay tuned for the final trends and inspirations McCann Worldgroup has identified as making waves in this year’s brand communications.
