Creation, curation, sensation.
Life is what you make it, how you portray it, and how you sense it, according to McCann Worldgroup’s list of trends and inspirations that are steering brand communications this year.
With the ever-growing amount of information and communications we are exposed to (or, rather, bombarded with) comes the need for even more filtration and selectivity, as well as an appreciation for stopping and smelling the proverbial roses. McCann Worldgroup explains how we, as both consumers and marketers, are cutting through the noise and exposing ourselves to more meaningful experiences.
Trend 7: Curation chic: Taming the wild beast known as information overload is not only necessary, but can also be fun and engaging. According to McCann, filtering through the clutter and focusing on what matters most to us is key. We are the curators of our lives, brands, and stories, and curation platforms are cooler and more relevant than ever. “Take Facebook Timeline, for example. Now anyone can curate their life by sifting and selecting specifically what they want to share with others to control their personal brand and image. The same is true for companies who want to engage and connect with consumers by sharing their story,” says Victoria Ambroziak, Copywriter and Communications Coordinator. The tweak, c’est chic.
Trend 8: Senseperience: Like we’ve said many times before, the boundary between online and offline has faded away as the two worlds become more and more intertwined. McCann explains how connecting with consumers is no longer defined by specific mediums or platforms, but rather by the experiences that engage their senses. “With the Love From Afar contest that we created for Air Canada, we called upon real life couples in long-distance relationships to share their stories online via the Air Canada Facebook page for a chance to win a free return flight to visit their lover. By sharing their real life stories online with their social networks, friends and family had the power to vote, thus increasing the couples’ chances of winning and being reconnected with their long-distance lover,” says Emmanuel Flatres, Account Executive. “In this case, and in so many others, the real world blends seamlessly into the digital world, and vice versa,” he adds.
From DIY kinetics to passion-preneurs, stay tuned for what else McCann Worldgroup is defining as current trends and inspirations for brand communications.
With the ever-growing amount of information and communications we are exposed to (or, rather, bombarded with) comes the need for even more filtration and selectivity, as well as an appreciation for stopping and smelling the proverbial roses. McCann Worldgroup explains how we, as both consumers and marketers, are cutting through the noise and exposing ourselves to more meaningful experiences.
Trend 7: Curation chic: Taming the wild beast known as information overload is not only necessary, but can also be fun and engaging. According to McCann, filtering through the clutter and focusing on what matters most to us is key. We are the curators of our lives, brands, and stories, and curation platforms are cooler and more relevant than ever. “Take Facebook Timeline, for example. Now anyone can curate their life by sifting and selecting specifically what they want to share with others to control their personal brand and image. The same is true for companies who want to engage and connect with consumers by sharing their story,” says Victoria Ambroziak, Copywriter and Communications Coordinator. The tweak, c’est chic.
Trend 8: Senseperience: Like we’ve said many times before, the boundary between online and offline has faded away as the two worlds become more and more intertwined. McCann explains how connecting with consumers is no longer defined by specific mediums or platforms, but rather by the experiences that engage their senses. “With the Love From Afar contest that we created for Air Canada, we called upon real life couples in long-distance relationships to share their stories online via the Air Canada Facebook page for a chance to win a free return flight to visit their lover. By sharing their real life stories online with their social networks, friends and family had the power to vote, thus increasing the couples’ chances of winning and being reconnected with their long-distance lover,” says Emmanuel Flatres, Account Executive. “In this case, and in so many others, the real world blends seamlessly into the digital world, and vice versa,” he adds.
From DIY kinetics to passion-preneurs, stay tuned for what else McCann Worldgroup is defining as current trends and inspirations for brand communications.
