Cooking up a Brandstorm!
For the second phase of the L’Oréal Brandstorm competition, six student teams came to Marketel to work with our creative pros.
After a successful first session with this year’s Canadian Brandstorm competitors in which Marketel’s Sabrina Del Duca taught them how to put together a creative brief, the six teams of aspiring marketers embarked on the next leg of their mission. After some strategic matchmaking, each team was paired up with a team of Marketelers consisting of a graphic designer and a copywriter assigned to help the students conceive and develop an in-store poster and a product display for the particular Body Shop product they are marketing.
The students put themselves in the shoes of a marketer, presenting their briefs to our creative teams and working together to cook up the advertising portion of their communications plan. The result? A fun and enriching experience for both the students and our Marketelers, all of whom embraced the challenge and had a great time working together. Ideas were bounced around and questions were posed as the projects began to come to life.
“The students are eager and excited to be participating in this competition, but most of all to be working with a real agency! Their enthusiasm is very inspiring and transfers to the creative team. The process has been very rewarding for me. The ability to provide guidance and encouragement and then witnessing the results firsthand as the students push themselves to improve and excel has been the highlight of this project for me,” says Sabrina.
On March 28, the winning team will be chosen by a panel of judges, one of whom will be Jacques Duval, President at Marketel. With the finals in Paris fast approaching, we would like to wish the students the best of luck in the next leg of the competition!
After a successful first session with this year’s Canadian Brandstorm competitors in which Marketel’s Sabrina Del Duca taught them how to put together a creative brief, the six teams of aspiring marketers embarked on the next leg of their mission. After some strategic matchmaking, each team was paired up with a team of Marketelers consisting of a graphic designer and a copywriter assigned to help the students conceive and develop an in-store poster and a product display for the particular Body Shop product they are marketing.
The students put themselves in the shoes of a marketer, presenting their briefs to our creative teams and working together to cook up the advertising portion of their communications plan. The result? A fun and enriching experience for both the students and our Marketelers, all of whom embraced the challenge and had a great time working together. Ideas were bounced around and questions were posed as the projects began to come to life.
“The students are eager and excited to be participating in this competition, but most of all to be working with a real agency! Their enthusiasm is very inspiring and transfers to the creative team. The process has been very rewarding for me. The ability to provide guidance and encouragement and then witnessing the results firsthand as the students push themselves to improve and excel has been the highlight of this project for me,” says Sabrina.
On March 28, the winning team will be chosen by a panel of judges, one of whom will be Jacques Duval, President at Marketel. With the finals in Paris fast approaching, we would like to wish the students the best of luck in the next leg of the competition!
