Our client Solotech won a coveted Parnelli Award for Sound Company of the Year, so Marketel designed an ad to help them brag about it.

Solotech is a highly respected Canadian leader in the international live event industry. Like any well-reputed company producing good work but still flying somewhat under the radar, Solotech seek to expand their recognition south of the border, so recently winning a coveted 2011 Parnelli Award in the U.S. for Sound Company of the Year for Michael Bublé’s Crazy Love Tour is definitely a first step in getting that much-deserved industry recognition!

To celebrate the win, Marketel designed an ad that will be featured in tour programs. The sound-themed ad creatively displays some of the biggest and best events that Solotech has recently worked on and contributed to, as well as a message from Solotech thanking their clients and peers. Marketel’s objective for Solotech is to help differentiate them from the competition by building awareness and branding them as technology leaders. “It is with great pride and creativity that we part in the development of such an internationally renowned company in the huge U.S. market,” says Marketel’s Maxime Duval.

Receiving a Parnelli Award is the most prestigious honour in the live event industry. The award recognizes and honours both individuals and companies for their influential and pioneering work.