Big Super Bowl players: the commercials.
Thanks to Marketel’s media team, Budweiser’s Canadian Super Bowl commercial is spreading like wildfire!
Other than the football game itself and the much buzzed about half-time show, the other major focus of the Super Bowl every year is, of course, the highly anticipated commercials. This year, Marketel teamed up with our client Budweiser to devise a media plan promoting their huge, 90-second Flash Fans: 2012 Budweiser Official Big Game commercial that aired across Canada last night. Marketel placed the TV spot on RDS as the first commercial in the first commercial break in the first quarter, and so it was the first Canadian Super Bowl ad shown on RDS last night – a real touchdown for Budweiser!
In the days leading up to last night’s game, fans also got a sneak peak at the ad through social-seeding on the Facebook and Twitter feeds of popular sites 25Stanley.com and Bombe.tv, amongst others. The fun spot was featured on TVA’s popular show Vlog last night and will air on 5 à 7 on RDS tonight. Radio-Canada also collaborated by pushing the video through their website, Facebook page and by having content on their radio station.
Marketel’s media strategy also included keyword search optimization, text ads, a YouTube masthead featured across Canada, a roadblock campaign to dominate the Facebook environment, and interactive video engagement banners on major sites including RDS.com, Canoe.ca, and LaPresse.ca, to name but a few.
Want to see what all the buzz is about? Check out the feel-good commercial here!
Other than the football game itself and the much buzzed about half-time show, the other major focus of the Super Bowl every year is, of course, the highly anticipated commercials. This year, Marketel teamed up with our client Budweiser to devise a media plan promoting their huge, 90-second Flash Fans: 2012 Budweiser Official Big Game commercial that aired across Canada last night. Marketel placed the TV spot on RDS as the first commercial in the first commercial break in the first quarter, and so it was the first Canadian Super Bowl ad shown on RDS last night – a real touchdown for Budweiser!
In the days leading up to last night’s game, fans also got a sneak peak at the ad through social-seeding on the Facebook and Twitter feeds of popular sites 25Stanley.com and Bombe.tv, amongst others. The fun spot was featured on TVA’s popular show Vlog last night and will air on 5 à 7 on RDS tonight. Radio-Canada also collaborated by pushing the video through their website, Facebook page and by having content on their radio station.
Marketel’s media strategy also included keyword search optimization, text ads, a YouTube masthead featured across Canada, a roadblock campaign to dominate the Facebook environment, and interactive video engagement banners on major sites including RDS.com, Canoe.ca, and LaPresse.ca, to name but a few.
Want to see what all the buzz is about? Check out the feel-good commercial here!
