Around the world and making waves.
McCann Worldgroup’s Nick Brien sat down with CNN to discuss the current state of the advertising industry across the globe.
They say what goes up must come down, but in the case of the advertising industry, this isn’t necessarily true. Despite the tumultuous behaviour of the global economy in recent times, McCann Worldgroup’s CEO, Nick Brien, reveals that things are A-okay. In a recent interview with CNN, Brien dishes on the latest cold hard facts from Magna Global as well as recent trends within the industry. What now accounts for 20% of global ad spending? What’s the fastest growing trend? What’s the next big wave to ride? Watch Nick Brien’s full interview here.
They say what goes up must come down, but in the case of the advertising industry, this isn’t necessarily true. Despite the tumultuous behaviour of the global economy in recent times, McCann Worldgroup’s CEO, Nick Brien, reveals that things are A-okay. In a recent interview with CNN, Brien dishes on the latest cold hard facts from Magna Global as well as recent trends within the industry. What now accounts for 20% of global ad spending? What’s the fastest growing trend? What’s the next big wave to ride? Watch Nick Brien’s full interview here.
