A stunt that won’t be forgotten.
Marketel created a simple but clever interactive digital ad to raise awareness of the effects of Alzheimer’s disease.
Memory loss due to Alzheimer’s disease is a fear in the back of everyone’s mind, and a sad reality for 120,000 Quebecers who are currently suffering from the disease. In an effort to raise awareness and encourage donations to the Alzheimer Society of Canada during January’s Alzheimer Awareness Month in Quebec, Marketel came up with an interactive digital ad to demonstrate the effects of short-term memory loss associated with the early stages of the disease.
The idea behind the campaign was to mimic this short-term memory loss in a sharp, thought-provoking, visual way. Marketel’s creative team demonstrated this by progressively erasing the content on websites as the user scrolls down and then back up the page. The campaign proved to be highly effective, resulting in a nearly 400% increase in the click rate in comparison to standard banners.
Memory loss due to Alzheimer’s disease is a fear in the back of everyone’s mind, and a sad reality for 120,000 Quebecers who are currently suffering from the disease. In an effort to raise awareness and encourage donations to the Alzheimer Society of Canada during January’s Alzheimer Awareness Month in Quebec, Marketel came up with an interactive digital ad to demonstrate the effects of short-term memory loss associated with the early stages of the disease.
The idea behind the campaign was to mimic this short-term memory loss in a sharp, thought-provoking, visual way. Marketel’s creative team demonstrated this by progressively erasing the content on websites as the user scrolls down and then back up the page. The campaign proved to be highly effective, resulting in a nearly 400% increase in the click rate in comparison to standard banners.
