Olymel savours a new brand image
april 19, 2016
For some time, Olymel had been in search of a new brand image. And a new image means a new campaign. That’s where we jumped in. The new campaign introduces...CONTINUE READING
IN THE NEWS
The activewear brand, which is opening 17 standalone stores across Canada on Oct. 8, launched a new online spot titled “The Movement.” Set to rousing instrumental music, the video shows women of all sizes doing various physical activities, from playing soccer with kids to doing yoga.
Working with AOR Marketel, the brand's activewear banner breaks out on its own, with a new brand positioning and campaign.
And here we were, believing Russell Crowe and thinking a gladiator’s life was all about fighting tigers and seeking revenge for their family.
UNICEF Canada is using the FIFA Women’s World Cup, kicking off tomorrow, to showcase the difference $5 can make for children around the world.
There is a disconnect between women’s values and their buying behaviour – and that needs to change, according to Diane Ridgway-Cross, EVP and managing director of Marketel’s marketing-to-women division, MarketELLE.