Cause and Effect
november 2, 2015
Just imagine: 610,000 Fonds de solidarité FTQ savers uniting to form a single powerful economic force – that’s striking enough to propel any ad campaign! Coming from a context in...CONTINUE READING
The activewear brand, which is opening 17 standalone stores across Canada on Oct. 8, launched a new online spot titled “The Movement.” Set to rousing instrumental music, the video shows women of all sizes doing various physical activities, from playing soccer with kids to doing yoga.
Working with AOR Marketel, the brand's activewear banner breaks out on its own, with a new brand positioning and campaign.
And here we were, believing Russell Crowe and thinking a gladiator’s life was all about fighting tigers and seeking revenge for their family.
UNICEF Canada is using the FIFA Women’s World Cup, kicking off tomorrow, to showcase the difference $5 can make for children around the world.
There is a disconnect between women’s values and their buying behaviour – and that needs to change, according to Diane Ridgway-Cross, EVP and managing director of Marketel’s marketing-to-women division, MarketELLE.
Il siégera au sein du conseil d’administration. Cette nomination veut démontrer l’engagement de l’agence face au numérique.
Montreal agency Marketel has appointed Martin Le Sauteur has its new president and COO, effective immediately.
Le Sauteur has worked in the Montreal advertising industry for three decades. In 1998, he became the co-founder, EVP and COO of interactive agency Nurun.
Article in french