Because you’re worth it. Everybody knows this slogan, but few people know it was invented by a writer in our international network at McCann Erickson in the 1970s. Today, L'Oréal Paris is the leading global brand in the beauty field.
 
Marketel manages 30 sub-brands under the L'Oréal Paris umbrella including Preference, Elnett, Revitalift, Colour Riche, etc. Each year, dozens of new products are developed in the laboratory and marketed by L'Oréal Paris. As a result, we create a huge number of communications strategies, including strong presence in magazines, on the web, on TV, with event sponsorships such as the Toronto International Film Festival and other similar initiatives.